Ɔkwan bɛn so na Seo ma Shopify sotɔɔ?

Dɛn ne SEO?

SEO nkyerɛase: Search Engine Optimization yɛ adwinni a wɔde di kan wɔ search engine no so wɔ ɔfã a wontua hwee no mu, a wɔsan frɛ no organic listing. Wɔ saa blog yi mu no, yɛbɛbɔ mmɔden biara sɛ yɛbɛkyerɛkyerɛ mfitiasesɛm ankasa a ɛfa nea SEO yɛ ho? Here is our go at it: SEO yɛ ɔkwan a wɔfa so yɛ wo site no wɔ ɔkwan bi so a Google ani gye ho sɛ ɛbɛkyerɛ wɔ soro wɔ nhwehwɛmu aba no mu ama hwehwɛ a ɛfa nsɛmfua atitiriw bi ho. 

Ɔkwan bɛn so na Google de wo wɛbsaet no si hɔ ankasa? 

Nea edi kan no, momma yɛnka sɛnea Google hu wo Shopify sotɔɔ no ho asɛm, Google somaa Google bots (a wɔsan frɛ spiders) sɛ wɔnkɔhwehwɛ wo nkratafa so na wɔnhwehwɛ wo nsɛm mu. Spider no san kɔ Google server no so na ɔde wo krataafa no ho nsɛm sie sɛ index. Bere biara a worehwehwɛ wɔ Google so no, na worehwehwɛ index no mu ankasa, na ɛnyɛ live website no. 

Dibea nhyehyɛe no kɔ so titiriw te sɛ eyi:

1. Wɔde nsɛmmisa a wɔhwehwɛ no hyɛ Google so.
2. Google hwɛ index (wɛbsaet a wɔde asie Google server no mu no bi).
3. Google gyina index no su/ɛfata so na ɛde Wɛbsaet no si hɔ.
4. Google kyerɛ nea efii nhwehwɛmu no mu bae sɛ SERP(search engine result page ).

Dɛn nti na ɛsɛ sɛ wo SEO ma wo Shopify sotɔɔ?

SEO yɛ ahokokwaw a ɛsɛ sɛ e-commerce adwumayɛfo biara a ɔpɛ sɛ kar akwantu a wontua hwee na ɛkɔ so daa no nya. Sɛnea yɛn nyinaa nim no, kar pii kyerɛ sɛ wɔbɛtɔn nneɛma pii. Traffic yɛ “oxygen” a ɛwɔ wo e-commerce adwuma no mu. Sɛ wo sotɔɔ no gyina kar a wotua ho ka nkutoo so na ama woatumi atɔn a, wɔde w’adwuma no to mframa a wɔde ma so yiye.

Worempɛ sɛ wutua out of the roof ad cost da biara da ɛnte saa? SEO a wode bedi dwuma ama wo aguadi no yɛ adeyɛ a ɛyɛ brɛoo nanso ɛyɛ nea ɛyɛ anigye. Nea ɛnte sɛ aguadi akwan afoforo te sɛ Facebook Ads, Google Adwords, anaa mpo Pinterest Ads, a ɛbɛma wo wɛbsaet no anya nkɔanim ntɛm ara. Fa Facebook ads cost sɛ nhwɛsoɔ, CPM(cost per thousand impressions) of Facebook ads has increase than 220% from 2017 to 2020. Ka a wɔbɔ wɔ paid-traffic ho no renya nkɔanim da biara, na sɛ wogyae saa ads no ho ka pɛ a, wo store traffic bɛkɔ fam te sɛ bɔɔl a ɛtɔ afiri ɔbotan so. Enti, fi wo SEO ase wɔ wo Shopify sotɔɔ mprempren, bɔ mmɔden sɛ wubenya kar akwantu a wontua hwee na ɛkɔ so daa, na nya sika a ɛnyɛ adwuma ankasa. 

Nneɛma atitiriw a wobetumi de afi asɛm yi mu: 

1. Hwɛ sɛ wo site no yɛ mmerɛw ma Google spiders sɛ wɔbɛhwehwɛ. 
2. Hwɛ sɛ wo nsɛm no yɛ mmerɛw sɛ Google bɛte ase.
3. Hwɛ sɛ wo nsɛm no fa nsɛmmisa a wɔhwehwɛ no ho.

Ebia wubesusuw sɛ:“ Eyi yɛ nea wɔayɛ no mmerɛw dodo ara kwa. Nneɛma pii wɔ hɔ a ɛsɛ sɛ wosua ansa na woafi SEO ase mpo. Mɛyɛ dɛn de SEO adi dwuma ankasa ama me Shopify sotɔɔ?”

Mma ɛnhaw wo, yɛakata wo so. Ha wɔ SEO Ant, yɛbɛkyerɛ wo kwan wɔ SEO akwantu no afã horow a ɛyɛ den sen biara no mu. SEO Ant no afã biara bɛma woahwɛ ahu sɛ wo sait no yɛ nea wɔahyehyɛ no yiye, ɛyɛ nea ɛkɔ akyiri, na ɛfa ho. Yɛbɛboa wo ama wo Shopify sotɔɔ no anyin na woanya sika a ɛnyɛ adwuma ankasa.

Nea ɛsen saa no, yɛbɛsan nso de nneɛma bi a wɔakyerɛw no yiye akɔ so ama woasua na woasua SEO afã biara, na da bi w’ankasa wobɛyɛ SEO wura. Yɛn atirimpɔw ne sɛ yɛbɛboa wo ma woakɔ hɔ.